We came up with doing it because of our journey we started with going to the gym. Making a brand that makes you comfortable within yourself and gain the confidence to go to the gym and start your own journey. Showing that anyone can do it no matter your weight, size or confidence. The wolf logo symbolising that you can go on the journey either yourself like a lone wolf or with support of others like a pack of wolves looking out for each other. That we will always be here to help one another with their own journey. 

Whether you are a lone wolf or part of the pack, we are all team Fenrir.